Tag Archives: Busines

The evolution of advertising over the years has been quite rapid, and now we are seeing an increasing dependence on complex analytics and even artificial intelligence. But just two decades ago, marketing lacked the support of programmatic advertising, and all the campaigns had to be developed and executed without such …

Google AdWords has been around for two decades. The online advertising platform has been responsible for the vast majority of Google’s income stream and has been a global feature in the world of advertising. Coupled with Google’s dominant position in web searching, it helped establish Google as one of the …