3D Visualization As A Digital Marketing Tool

When most people hear the terms 2D and 3D these days they aren’t too overly impressed. And, why should they be? Heck, kids today practically grew up with this type of technology in video games and computers. Most of today’s most basic mobile games offer 3D or 2D graphics that are out of this world. It is easy to understand why most people wouldn’t be impressed with the term 3D. Well, that doesn’t mean that 3D can’t be exciting today. It also doesn’t mean that it doesn’t have tons of potential in certain fields. In fact, it does! Used as a marketing tool in the right situations this technology and software have the potential to take many business places they’ve only dreamed of going. Take the landscaping and architectural field, for example. 3D modeling software could do amazing things in these fields.

Fast Detailed Views


3D rendering software might have been around for a while now, but that doesn’t mean it is the same as today’s software. Today’s software was specifically designed with convenience in mind. It was designed to save the developer time. You can easily and quickly set up a visualization in just a few minutes and make even faster alterations as you go. With today’s software, you can build context around your project with full-featured terrains, interior, and exterior furnishing coupled with thousands of objects for the huge content libraries. Simply put, this software will make your designs more efficient than ever before.

Walk Through The Staging Process


Today a lot of investors and consumers are not only concerned about the end look of a building, but they want to be involved every step of the way. They want to see the build as it progresses. This is just another of the impressive things that today’s 3D software by companies like CGTrader Arsenal can do. It can show your investors and clients just how your build is progressing. Show them the floor that you put in, show them the materials that you used, and show them where you ended the build for the day. This software will give your business the ability to walk your customers step-by-step through the entire build process. This is also a feature that can go a long way to spotting and preventing future problems.

Handling Larger Models


If you are like most people in the design field, you would have never imagined a time when software could completely depict specific outdoor conditions. Not only can today’s 3D software do this, but it can do it on immense levels. Today’s software can handle large models or large areas without even slowing down a frame. It won’t slow down your editing or rendering experience either. In addition to this, most software providers include a huge library of content, so there will literally be no end to the level of detail you can add to your renders. Want to add tens of thousands of trees, plants, people, or additional buildings? Not a problem with today’s advanced software.

A Touch Of Luxury And Customization


The experts from 3dLines not only is 3D software great for the staging process, but it gives you total control over the project. And, total control means total control. You can literally change anything within just a few seconds. The best part is that these changes don’t have to be permanent either, you can just implement them to get a feel or look as to how their presence will affect the outcome of the project. This is something that your customers will eat up. Especially those high-end customers. Customers or clients in the luxury niche are oftentimes making changes or want to make changes just to see how things might look.

3D images produced by this type of software will help meet the client’s requirements and provide the flexibility that you need to stand apart.

The Future In Retail


3D modeling software will not only be handy in the design and architecture fields, but it can come in handy in the retail industry as well. In fact, with COVID forcing more people to turn to online shopping, 3D modeling software could be the very thing that you need to make your company stand out from the competition. You’ll not only be offering something that the customers have never likely experienced before, but you’ll actually be enhancing the digital shopping experience while making it more effective at the same time.

With this type of software, it is possible to use virtual walkthroughs to tests how customers interact with products and spaces. While virtual walkthrough present products in natural environments, 3D modeling software has the ability to include certain details like light so that the presentation became all the more realistic. It is always important to give your clients more than just pictures when you are trying to make online sales.

You’ll be doing just that with 3D software. This software will, in fact, all your customers to interact with the products that they are interested in. If they want to spin, rotate, or flip the products to sneak a better peek, they’ll have the option of doing so with this software. These are features that will come in handy in the clothing and furniture industries. Customers will be able to better imagine how a particular piece of furniture or clothing might match with other objects or in certain environments.


Marketing certainly is not what it used to be. The Internet has already greatly changed the way businesses were marketing and then along came COVID. This changed everything again. In fact, it may have done you a favor if you are willing and know how to capitalize. You can clearly see that taking advantage of 3D visualization software would be one of these ways. This software while not new, can provide your customers with new experiences that they’ll unlikely be able to experience elsewhere. Everything from more realistic virtual tours to customizations and interaction with products can be taken advantage of when you choose to incorporate 3D modeling software into your marketing strategy.

About Jeanette Iglesias