7 Tips on How To Start Your Own Whiskey Brand

Of all the types of liquor, whiskey is by far one of the most popular. It is a much loved liquor, and is often called courage in a bottle. It is also enjoyed in various countries, and is a favored drink by many cultures all over the world. If you are thinking of manufacturing and selling a specific drink, you will never go wrong in choosing whiskey. Here are some tips for starting your own whiskey brand.

1. Have A Set Business Plan

If you are going to start a whiskey brand of your very own, you should have a set business plan. Your business plan is your blueprint for your business.

It should contain a detailed plan for your business, and the risks and rewards that come with this venture. Remember that you will be devoting a good amount of time and money to the process, so you should be as informed as possible before you invest on this idea.

2. Create Your Own Whiskey Recipe


When it comes to setting up a whiskey brand, the most important thing to take into account is your whiskey recipe. Remember that there are a multitude of whiskey recipes all over the world. Whiskey is originally made from fermented grain mash and there are many techniques on how to create whiskey.

However, the key concept is to ferment specific grains such as wheat, barley, and oats and then storing them in oak barrels. The whiskey will be aged for a few months or even years. Afterwards it will be taken out, and stored in whiskey bottles for mass distribution. You could follow these key methods, however, if you want your whiskey to stand out, you will need to invest time, money and resources into it.

3. Set A Budget For Yourself


If you are serious about your whiskey brand succeeding, it is important that you set a budget for yourself. Remember that setting up and running a business takes a lot of money. If you are not careful, you might use up all your money on just the first few months of opening your business.

You should understand that you might not make a profit in the first few years of your business, so you will mostly be paying everything with your savings. With that in mind, you will need to be as careful with your funds as possible.

4. Choose A Bottle Supplier


Aside from the quality of your whiskey, your bottles are also important. Remember that whiskeys are not only judged by how it tastes. It is also judged by the quality of the bottle it is stored in. As a rule it is important that you invest in a respected bottle supplier.

The bottle supplier should not only offer sturdy bottles, but bottle customization as well. The suppliers should also know how to paint glass jars, to make them more attractive to the public.

If you want your bottles to be as eye-catching as possible, it is important that you come up with a unique design for it. The bottle must look iconic and capture your customer’s attention.

5. Branding Is Key


When it comes to selling your whiskey brand, your branding is extremely important. Remember that your branding will ultimately affect how people view your whiskey. When you choose your branding, you should have a set concept in mind.

You should also know your target market, as this will make the marketing process a lot easier. When you plan out your branding, you should have a concept in mind. You could utilize key aspects of your whiskey, such as the flavor, the place it was created, or the ingredients that you are using. If you want to make your branding more compelling, you could also make a background story for your company.

You should also utilize iconography and motifs in your whiskey labels. Aside from the quality of your bottles, your labels are particularly important as well. It is a way for you to show off your company’s uniqueness.

If you want to invest in a quality label maker for jars and bottles, you should really try out Levapac. The company is known for creating top quality jar labeling machines at the most affordable process in the market, you can go and check it out on

6. Invest In Your Production Line

When it comes to creating quality whiskey, you will need to invest in quality equipment for your production lines.

Once the oak barrels have been opened and the whiskey is ready to be stored in bottles, the efficacy of your product production lines will be put to the test. If you want your production lines to be as efficient as possible, it always pays to invest in robotic automation.

If you utilize robot arms in your production lines, you will be able to speed up production, and slowly lose a reliance on human workers. This will cut out the need to hire thousands of workers to man your production lines.

7. Distribute Your Products


If you want to sell your whiskey, you will need to have multiple distribution options. Your first choice is most likely the supermarket. However, most supermarkets don’t really like to take risks with new products. Don’t worry though, there are many ways you could distribute your products to the public.

You could set up your own physical store, however, if you want a more efficient system, you could set up an online website, and sell your whiskey through there. You could also advertise your products through various social media sites, and just upload beautiful pictures of your products to entice buyers. As a whole, there are many ways you could distribute your whiskey. You will just need to be creative about it.


If you are going to start your own whiskey brand, you should have a set plan. With these tips, you’ll be able to set up your whiskey brand in the most efficient way possible.

About Adam Miller