Ultimate Strategy for Choosing a New Online Casino

When it comes to developing the ultimate strategy for choosing a new online casino, there are several strategic considerations people need to take into account. Ultimately, the top new online casinos according to, all have a number of things in common. For example, this includes making sure a new online casino is licensed, offers safe, secure interface and banking methods, superior game selection and a diverse selection of bonuses and promotions. It is also suitable the top new online casinos have non-predatory terms and conditions, dedicated support services and are mobile compatible.

While this may appear a simple strategic exercise, there is more involved than meets the eye. One is to ensure that the casino accepts players from your country. This is easily achieved by relying on websites, and using the resources they provide, such as their in-depth casino reviews and betting guides. Another is to crosscheck the information you are reading and basing your decision on the information you have collected.

Therefore, we have expanded on the strategic considerations we mentions that people need to take into account below.

Make sure the casino is licensed


Regardless of whether an online casino is new or established, they are required to be licensed to operate within targeted countries. From a strategic perspective, the licensing body chosen by a casino can determine their validity, or at a minimum, the degree of oversight they operate under. For example, new casinos licensed by the United Kingdom Gambling Commission, Malta Gambling Authority or Gibraltar Gaming Commission tend to have superior oversight than others.

Safe, Secure Interface and Banking Methods

One of the most important strategies when choosing a new online casino is to verify the casino offers a safe, secure interface. Ultimately, the business technology used within a casinos’ interface has a substantial impact on the casinos’ ability to deliver a safe betting platform. This is achieved through the use of advanced security software and proven safety protocols, such as implementing recognized privacy and responsible gaming policies.

Another strategic importance is the banking methods a new casino offers and their reputation for secure payment processing. As online merchants reply on third-party payment processing, having options like e-wallets (Skrill, PayPal, Neteller), credit cards, prepaid debit cards, and bank wire transfers ensure your details remain safe, secure and private.

Game selection



Whenever considering a new online casino, evaluating the game selection allows you to determine if they are a good fit strategically. As most casinos tend to offer a similar selection of games, the odds are you’ll not notice many differences. Ultimately, the greatest focus should be on the type of games a casino offers (slots, table games, bingo, poker, live dealer games) and the game developers supplying those games. By evaluating the game developers, you can verify their reputation the quality of their games and determine the strategic value the casino brings to the table.

Welcome Bonuses and Promotions

No one can argue that a welcome bonus offers the potential to turn a relatively small deposit into a substantial withdrawal. Most new casinos rely heavily on their welcome bonuses are a tool to entice new players. The same applies to other promotions, as often these tend to offer more value than a welcome bonus.

However, in order to strategically evaluate a new online casino, you must carefully dissect the welcome bonus and its other promotions by reading its terms. This helps you determine a number of things, such as whether the bonus offers good value and whether the terms are fair. It is also an indicator on a casinos operational philosophy and whether they are operated by an established gaming company or a standalone operator.

Non-Predatory Terms and Conditions


As mentioned, the terms and conditions of a welcome bonus or promotion identify if a casino offers good value. However, a casino’s standard terms and conditions are another way to strategically evaluate a casino. Unfortunately, some new casinos have predatory terms and conditions that impact your user experience. By reading the standard terms and conditions, you can evaluate if they are predatory or non-predatory. If predatory, you should avoid the casino at all costs.

Customer Service

Customer service and the value it delivers to you as a player can often be suggestive or, at a minimum, presumed. Unfortunately, there is no formal minimum requirement for a new online casino to offer 24/7 customer support services. Moreover, there are no specific requirements on the support channels being offered.

From a strategic perspective, the more channels a new casino offers, the better, and likewise, having access to those services 24/7 only improves their overall validity as a reliable betting partner.

With that in mind, when reviewing the support options, a casino should include standard options like email, telephone and live chat. In addition, offering support via various social media platforms is ideal.

Mobile Apps and Mobile Compatible Website


One of the biggest challenges new online casinos face today is the demand for mobile compatible betting products. The use of mobile devices has significantly grown year after year. As new markets emerge, online casinos increasingly rely on mobile apps and websites to appeal to players. Strategically, a new casino has two options at their disposal to ensure they meet mobility expectations. The first is the development of a mobile casino app, and the other is a mobile website.

Unfortunately, most new online casinos forgo the cost associated with the development of apps. If apps are your preference, you will need to factor it into your decision as the likelihood of a new casino offering an app is low. However, almost all new online casinos will be compatible with iOS and Android operating systems, and likewise, the mobile site will be a replica of what is offered via their online platform. This has become a standard in the online gaming industry and likely will not change anytime soon.


Ultimately, the strategies we have recommended above will have a bearing on your ability to choose a reliable and reputable new online casino. While this is not scientific in any way, it is based on years of experience that have proven to help when evaluating online casinos.

About Carolyn Lang