Smart Guide to Buying Gold Jewelry

Buying gold jewelry is always a delightful experience. Whether it’s for yourself or someone dear to you, authentic jewelry is always special because you know you have something valuable with you. Gold generally appreciates, so in a few years’ time, you’ll have an heirloom piece. Should you decide to re-sell your jewelry, you can sell it for a price higher than what you paid for it. On top of that, gold is simply beautiful to wear. The simplest of all outfits will elevate when you accessorize with real gold.

It goes without saying that one of the best and most stable investments and purchases you can ever make is gold jewelry. When buying gold, you always have to make sure that you’re making the right purchase. Gold can be very expensive, so every purchase should be carefully considered. Otherwise, you risk selecting the wrong jewelry or one that you’ll regret after a few years.

In that regard, here’s a smart guide that you can use whenever you buy gold jewelry:

Get To Know The Gold Purity & Quality Marks


If there are metrics to measure the purity and quality of diamonds, such exists too, for gold. For starters, pure gold usually has a 24K mark. However, this is too soft to be used as a jewelry piece. Hence, gold is usually alloyed with other metals for an increase in strength. 14-karat gold is the most-used jewelry alloy.

When buying gold, it’s therefore important to look for the quality mark. Sellers will often indicate the karat measurement of every gold piece, so you can compare. The designation ‘GP’ on gold jewelry indicates that it’s gold-plated.

According to OxfordGoldGroup and other gold investment websites, you can determine the quality of gold by looking at the sample gauge below:

Karatage Karat Mark European Mark Gold Percentage
10 – karat 10K 417 41.7%
14 – karat 14K 585 58.3%
18 – karat 18K 750 75.0%
24 – karat 24K 999 99.99%

Consider The Purpose


There are many reasons why you’re buying gold jewelry. Ask yourself what those reasons are whenever you pick a piece. The answer can help in determining the strength and quality of gold you need to purchase.

For example, are you buying a gold ring for everyday use? Or are you looking for something that’s grand to be used exclusively for special occasions? If you intend to wear gold jewelry every day, choosing pieces with low karat ratings is a wise decision. These are the ones with the 10K, 14K, or 18K mark. Story Jewellery is great place where you can find some great rings for every occasion.

The low-karat pieces are actually mixed with more alloy, thereby making it stronger and fit for daily use. On the other hand, high-karat gold pieces with 18k to 24k marks are best reserved for special occasions.

Cross Check The Pricing

Even if you have a lot of cash to spare, this doesn’t mean you shouldn’t compare or cross check the pricing offered to you. It’s still a prudent move to be certain about getting the best deal or the best possible price for your chosen gold piece.

Generally, sellers base their pricing on the purity and weight of the gold. Depending on the changes in the market, its price may vary every day. A good and honest jewelry store will, however, display what the current gold bullion rate is. This gives you an opportunity to do your own computation, so you’re certain you’re getting the best price.

Pick Your Color


Gold doesn’t necessarily have to be golden or yellow. It comes in many colors, with the final choice depending on your preference. Yellow, white, and rose are the primary gold colors. So, if you don’t like yellow gold, white gold would be a better option. Interestingly, some jewelers also have it in green.

Here’s a brief description of each color variety:

• Yellow: This color represents the natural color of mineral gold.
• White Gold: When this color is mixed with nickel or palladium, it results in a silver-like color.
• Pink or Rose Gold: It can be achieved by mixing copper with gold.
• Green Gold: This is the product of mixing silver with gold.

Always Weigh Before Buying


As mentioned, the price of the gold jewelry you’re buying can also be affected by its weight. Hence, it’s advisable to weigh the piece again before buying it.

If you’re buying a gold jewelry piece with stones and diamonds in it, you can expect the weight to be heavier. Just make sure you’re getting the best price for both the stones and the gold based on their respective characteristics.

Find The Right Vendor

It’s important to note that the vendor you’re getting your gold jewelry from matters. Just as there are many reputable gold vendors, there are also a lot of scammers. You wouldn’t want to be fooled into thinking that what you have is real gold, when in fact it isn’t.

Be extremely picky when it comes to selecting a vendor. Be sure you’re only buying from reputable sources in your local area. If you’re buying online, make sure to go through the reviews and feedback made by previous customers.

With that in mind, here are some tips you can apply when choosing a gold vendor or jewelry shop to buy from:

If you’ve been buying gold or other types of jewelry for a long time now, buy from the same seller with whom you’ve always been happy and satisfied.

If you have friends and family who buy gold frequently, inquire about the local vendors they trust.

Get some information about the vendors through their social media accounts and website.

Final Thoughts

Going back many years in history, gold has consistently been a well-loved and valued precious metal. Investing in gold jewelry will be a great gift to yourself as well as to your family or loved ones; this is the reason why gold merchants are almost everywhere. Walk in any jewelry store and you’ll surely find a wide selection of gold pieces. To avoid getting confused with all the choices, remember all the information you’ve read in this article. It can help you pick which gold jewelry to purchase every time you need one.

About Carolyn Lang